‍

Overview:‍

A new functional beverage brand is preparing to launch in India with a differentiated product in the probiotic soda category. The brand has completed clinical trials, developed its first commercial batch, and is in the process of listing with leading q-commerce platforms (Zepto, Blinkit, Instamart, Amazon). The immediate goal is to drive awareness and visibility on these platforms and build early traction.

Brief Requirements:

• Run performance marketing campaigns specifically for q-commerce visibility and conversions
• Plan and execute ads within q-commerce platforms to optimize homepage visibility, category search placements, and relevant keyword targeting
• Run small-scale experiments to test cohorts, measure CAC, and optimize ad spend efficiency

Fractional Expert Requirements:

• Proven experience with q-commerce advertising in India (Zepto, Blinkit, Instamart)
• Ability to set up performance campaigns within limited budgets while scaling based on traction
• Strong analytics capability to recommend targeting and spend allocation
• Work hands-on with founders