Overview

A leading nutrition, wellness and food-tech brand is looking for a Head of Brand, Content and Influencer based in Bengaluru.

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About the Company

Fast-scaling D2C functional nutrition and supplements brand, moving from roughly ₹60 Cr toward ₹200 Cr in revenue. They build clinically-grounded products for real life stages and take them to market across their own D2C store, marketplaces and quick commerce.

Their belief: They are in a category crowded with loud claims and thin evidence, selling to consumers who have been let down before and have every reason to be sceptical. That scepticism is not an obstacle to work around — it is the opening. The brands that earn genuine trust in nutrition do not just convert better; they compound.

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Role:

You will lead the Brand, Content & Influencer vertical — the part of the business responsible for what people believe about the brand before they ever click “buy”.

This is not a brand-guardian role that polices logos and tone of voice while performance marketing does the real work. The thesis of this seat is the opposite: "our next level of growth comes from the quality of our brand and trust-building actions. When people already believe us, acquisition gets cheaper, consideration gets shorter,  retention gets longer and word of mouth starts doing work no media budget can buy. You own that compounding asset, and you are accountable for converting it into growth the business can see."

They need someone hands-on across all three disciplines — brand, content and influencer. You will be leading specialists in each, and you should be able to sit with a creative strategist and sharpen the idea, look at a creator’s last ten posts and know whether the partnership is real, and read a content performance report without needing it translated. Leaders who have only ever briefed and approved will find this seat uncomfortable.

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WHAT YOU'LL OWN

The vertical spans three connected pillars. You own all three, and crucially, you own the way they reinforce each other:

PILLAR 01 : Brand

• Own what the brand stands for — the positioning, the promise, the personality — and hold it consistent across D2C, marketplace and quick commerce.
• Build the trust architecture: how the brand proves our claims, shows its science, and earn belief rather than assert  it.
• Translate a clinically-grounded portfolio into language real people feel something about without ever overclaiming.
• Track brand health as a genuine metric: awareness, consideration, trust, recall; and connect it to what it does downstream.

PILLAR 02:  Content

• Own the content engine end-to-end: the ideas, the calendar, the production rhythm and the quality bar.
• Build content that does two jobs at once: 1/ educates a sceptical consumer and, 2/ performs commercially. Important in a category where credible education is the funnel.
• Partner with R&D, Nutrition and Product Science to turn real science into content people actually want to consume.
• Feed the performance and innovation engines with a steady supply of creative angles worth testing.
• Own social as an owned-media asset — community, voice, responsiveness — not as a posting obligation.

PILLAR 03: Influencer

• Build a creator ecosystem that reads as genuine advocacy, not rented reach. This difference is everything in health and wellness.
• Own creator strategy, selection, relationships and commercials, including doctors, nutritionists and category experts where credibility demands it.
• Hold the line on compliance and responsible claims. In this category, one careless creator claim costs more trust than ten good posts build.
• Make influencer measurable: know what it contributes, not just what it costs.

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WHAT YOU’LL COMMAND

Your team

• Two Creative Strategists shaping ideas, propositions and campaign thinking across the portfolio.
• Two Influencer Managers owning creator strategy, relationships, commercials and compliance.
• One Social Media Manager owning voice, community and the always-on rhythm across channels.

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Your closest partners

• Growth & Performance: you supply the creative angles and the trust that make performance cheaper.
• Category & Innovation: you help new bets land with a credible story from day one.
• R&D, Nutrition & Product Science: your source of truth, and the reason our claims hold up.
• Customer Engagement: the sharpest, least filtered consumer feedback in the building. You will need to use it well.

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WHO YOU ARE

• Hands-on across all three. You have real, personal reps in brand, content and influencer; not exposure to all three from a distance. You can do the work well enough to raise the bar of people who do it full-time.
• Built for D2C reality. You have built brands where the consumer is one tap from a competitor, feedback is instant, and there is nowhere to hide behind distribution.
• A trust-builder by instinct. You understand that trust is earned slowly and spent instantly, and you are willing to say no to the shortcut that would work this quarter and cost us the next three years.
• Commercially fluent. You believe brand is accountable. You can argue for patient, compounding investment and show the numbers that justify it.
• Deeply consumer-curious. You want to know what people actually believe, not what the deck says they believe.
• A leader of craft people. You get the best work out of specialists, give them room, and hold a high bar without holding the pen.

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EXPERIENCE & QUALIFICATIONS

• 8–10+ years across brand, content and influencer, with hands-on ownership of each including time leading a team.
• Proven experience in D2C or online-first consumer brands.
• Experience in the health & wellness space is a strong advantage particularly comfort with claims, credibility and regulatory sensitivity.
• A track record of brand-building that demonstrably moved the business, not just the awareness deck.

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HOW YOU'LL BE MEASURED

This vertical is measured on both the asset and the outcome. On the asset: brand health, trust and consideration among the cohorts the brand serves, the strength of the creator ecosystem, and the quality and consistency of the content engine. On the outcome: the growth those actions unlock: more efficient acquisition, stronger organic and direct demand, better conversion on the back of credibility, and launches that land faster because the brand is already believed.

We are hiring this role on a clear conviction: that the next level of growth at the company will be earned by trust, not bought by budget.