Overview:
Seeking a strategic and visionary leader to drive Pocketpills’ growth through branding, digital marketing, performance marketing, and product marketing. This role collaborates cross-functionally to align marketing with product innovation, customer experience, and business goals.

Key Responsibilities

Strategic Leadership

• Define and execute a multi-channel marketing strategy aligned with company growth objectives.
• Drive alignment across marketing, sales, product, and customer service teams.
• Set and track marketing KPIs in partnership with executive leadership.
• Adapt strategy based on market trends, customer insights, and competitive landscape.

Digital Marketing & Branding

• Lead SEO, SEM, paid media, email, content, and social media campaigns.
• Manage and optimize digital advertising across key platforms.
• Leverage analytics to improve performance and ROI.
• Oversee creation of impactful content to build brand authority.
• Execute integrated campaigns across online and offline channels.

Product Marketing & GTM Strategy

• Lead product launch plans in collaboration with cross-functional teams.
• Develop GTM strategies using market and customer insights.
• Align product features with targeted marketing messages.
• Track product adoption and optimize post-launch customer experience.
• Monitor competitive landscape to inform positioning.

Team Leadership

• Build and lead a high-performing marketing team.
• Set clear goals and performance metrics.
• Foster a collaborative, innovative culture.
• Promote cross-departmental partnerships.
• Analyze campaign performance and iterate based on insights.
• Develop team training programs to stay ahead of industry trends.

Qualifications

• 10+ years in marketing, with 3+ in senior leadership roles.
• Experience in fast-paced e-commerce or online healthcare environments.
• Proven success scaling marketing operations and driving growth in Canada.
• Strong background in brand building, product launches, and consumer insights.
• Deep expertise in performance marketing and data-driven strategy.
• Effective team leader with a collaborative and strategic mindset.
• Ability to thrive in dynamic, rapidly evolving business settings.