Objective: Drive brand awareness, engagement, and conversions on Amazon through influencer-led content with a strong focus on events like Prime day & Holiday Season sales.

Strategy:

• Scale collaborations with Micro & Nano Influencers on Instagram & TikTok.
• Focus on engaging, viral content to boost brand recall.
• Utilize a mix of organic and paid influencer partnerships for maximum reach.

Execution:

• Partner with relevant creators to showcase products in action.
• Leverage influencer discount codes & giveaways to drive conversions.
• Optimize content for shareability, ensuring higher engagement.

Key Focus Areas:

• Product demos highlighting fun, educational aspects.
• Unboxing & reaction videos to enhance brand trust.
• Timed activations around major sales events for peak impact.