Overview:

A Karnataka-based financial service brand operating South India's largest organised gold buying retail chain with over 70+ stores is looking for a performance marketing agency.

Brand's Core USP:

They buy used gold, release pledged gold from banks and other financial institutes and provide the accurate price for gold on that particular day.

Brief Requirements:

• Manage and optimize their Google and Meta advertising campaigns
• The focus is on generating leads for their gold-buying business, which operates primarily in the Karnataka, Kerala, Andhra Pradesh, and Telangana regions
• The responsibilities will include monitoring campaign performance, executing strategies, providing daily reports, and ensuring effective lead generation. Content creation is done by their in-house team

Agency Requirements:

• The ideal team should have 2-3 years of experience in managing digital marketing campaigns, particularly in search and Google Maps advertising related to the above regional markets

Budgets:

Current ad spends budget is ~40-50L INR monthly.

Preferences:

• The brand prefers long-term commitments from agency partners. They have previously invested in one of their agency partners to further help them scale and become part of in-house team while catering to other clients
• The brand gives importance to the story and journey of the agency and prefers working with partners who will grow alongside them