About Us:

We are a high-growth, performance-driven team focused on scaling through data-driven strategies across Google, Meta, and Shopify platforms. We are seeking a motivated and detail-oriented intern/resource with a strong foundation in performance marketing and a proactive approach to campaign analysis and reporting.

‍

Role Summary:

As a Performance Marketing Associate, you will work directly under the Head of Performance Marketing, assisting in the day-to-day management of campaigns, agency coordination, and performance tracking. You will gain hands-on experience in digital advertising, especially on Google and Meta platforms, and play an essential role in ensuring the successful execution and optimization of our ad campaigns.

‍

Key Responsibilities:

1. Campaign Execution & Reporting:

● Create, manage, and optimize PPC campaigns across Meta and Google Ads.

● Develop effective ad strategies for diverse campaign goals, including traffic, conversions, and retargeting.

● Create detailed, actionable reports to assess performance, track KPIs, and guide decision-making using data from Google, Meta, GA4, and Shopify.

● Use Excel or Google Sheets to manage and organize data for easy accessibility and reporting.

2. Ad Copy and Creatives:

● Collaborate with the creative team to produce compelling ad copies, visuals, and landing pages.

● Perform A/B testing to identify high-performing elements.

3. Data Analysis:

● Extract insights from campaign data and other tools like Meta and Google dashboards, GA4, and Shopify, to support ongoing optimization and strategy adjustments.

● Prepare and maintain dashboards for easy, real-time tracking of campaign metrics.

4. CRM Campaign Execution & Strategy:

● Strategize and execute CRM campaigns to engage existing customers, boost retention, and drive repeat purchases.

● Use tools like Klaviyo, HubSpot, or similar CRM platforms to design, schedule, and monitor email and SMS campaigns.

● Analyze CRM campaign performance to refine segmentation, personalization, and automation workflows.

● Work closely with the creative and performance marketing teams to ensure alignment between paid and owned media strategies.

5. Agency Coordination:

● Act as a liaison with our external agency to ensure timely communication and execution of campaign and creative requirements.

● Ensure all assets, creative briefs, and data requests are provided to the agency on time and that deliverables align with campaign objectives.

‍

Key Skills & Qualifications:

● Experience: Hands-on experience in managing or supporting Google and Meta ad campaigns, with a strong grasp of data analysis and performance reporting is a plus.

● Analytical Skills: Proficiency in Excel or Google Sheets for creating reports and dashboards; experience in GA4 and Shopify data analysis is a plus.

● Attention to Detail: A thorough approach to tracking metrics, interpreting data, and identifying trends.

● Communication Skills: Ability to coordinate effectively with agencies and internal stakeholders.

● Curiosity & Growth Mindset: Eagerness to learn and apply new performance marketing strategies and techniques.

‍