Key Responsibilities

• Formulation of the business/brand’s growth strategies through ROI-based consumer approaches and data-driven acquisition strategies
• Identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition – with an implement, test, and measure mindset  
• Assessing pilot programs, their effectiveness, and long-term value for money
• Develop creative marketing program tools that facilitate the tracking of consumers’ at a more individualized level as opposed to simply tracking whole general demographics
• Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance  
• Innovate across campaigns and manage micro-marketing acquisition channels to ensure user acquisition goals are met
• Test different value propositions and messages across different channels to find the best angle to introduce our product for each target group
• Build and run A/B tests across landing pages and the homepage
• Direct and manage agencies to achieve goals and ROI targets
• Manage Social Media advertising using performance goals that drive new user adoption
• Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, and other channel metrics.
• Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance
• Communicate weekly updates, progress reports, timelines, and results

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