About the brand: They are a leading STEM toy brand, with presence across 1000+ stores globally. In 2024 , they were able to secure 400 million impressions and features on Fox News, the Today Show, CBS and more. They are looking to expand further, focusing on securing placements in top holiday gift guides and national TV segments.

Objective: Drive national visibility and position the brand as a top choice for educational toys on Amazon.

Strategy:

• Secure placements in leading holiday gift guides.
• Feature products in national TV segments to enhance credibility and awareness.
• Leverage media coverage to drive conversions, especially during peak shopping periods.

Execution:

• Proactive media outreach to key journalists and editors.
• Strategic product seeding for reviews and holiday roundups.
• Tailored pitches highlighting award-winning, STEM-based, and sustainable product offerings.
• Align media efforts with holiday sales promotions to maximize impact.