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Overview:

A B2B lending solutions brand is looking for a PR agency with fintech experience to help build traction for their self-serve platform that is being launched.

Brief Requirements:

• Strengthen existing positioning as a trustworthy brand within the fintech/BFSI ecosystem
• Target communication towards medium and small BFSI sector players
• Position the brand among decision-makers: VPs, SVPs, CXOs
• Suggest and devise a strategic PR approach, recommending the best way forward: across press releases, industry events, thought leadership (op-eds, bylines), and industry stories/narratives
• Identify the most effective channels to reach the right audience
• Deliver tangible, measurable outcomes within 6–9 months, contingent on initial engagement success

Agency Requirements:‍

• Proven experience in fintech/BFSI PR
• Strong BFSI industry network and media relationships