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Overview:

A leading automobile service provider in India is seeking a PR agency to support their brand repositioning and manage ongoing PR-led activities. The brand aims to build consistent and high-quality media visibility across national, regional, and digital platforms.

Brief Requirements:

• Drive a clear repositioning strategy for the brand in the automobile services space
• Plan and execute monthly PR activities including press releases, story pitching, and thought leadership
• Ensure strong media presence across top-tier national dailies (e.g., HT, ToI), regional publications, and digital platforms
• Consistent relationship-building with media houses to secure sustained coverage.

Frequency of Deliverables:

• Weekly: 2–3 stories/features in mainline dailies
• Regional: 8–10 media pushes per month
• Digital: 10–15 placements per month across credible portals‍

Agency Requirements:

• Proven expertise in brand repositioning campaigns and ongoing PR management
• Strong media relations with top national, regional, and digital platform
• Previous experience working with automobile, mobility, or consumer services brands preferred

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