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Overview:‍

An education-focused publishing brand is looking for a PR agency to strengthen visibility and credibility in the education space. The aim is to generate brand recall and awareness for their new and exclusive sample papers among students, parents, and educators through traditional and digital PR.

Brief Requirements:

• Develop and execute a PR strategy to position the brand in mainstream and niche education media
• Secure consistent mentions in top national and regional publications
• Build relationships with education journalists, bloggers, and thought leaders
• Drive storytelling beyond product promotion - focusing on the brand’s role in empowering students, teachers, and parents

Agency Requirements:

• Strong relationships with education media outlets among Tier 1 Tier 2 cities
• Experience executing PR campaigns for education, publishing, or youth-oriented brands