A fast-growing company is launching a new pizza brand in partnership with a major Indian celebrity & is looking for a social media & video production agency to handle both strategy and execution of the launch, ensuring a seamless and impactful online presence.

Scope of Work:

1) Social Media & Content Creation:
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- Develop a high-impact social media strategy for the brand’s launch and ongoing engagement
- Create viral, pop-culture-driven, bold, and quirky content across Instagram, YouTube, and other platforms
- Plan and execute teaser campaigns, short clips, reels, BTS content, and event coverage for the launch
- Collaborate with the existing branding and packaging agency for cohesive brand messaging

2) Video Production:

- Conceptualize and produce creative video content featuring the celebrity partner
- Execute engaging brand films, teasers, and digital ads
- Work closely with the team to develop scripts that align with the brand's bold and massy positioning
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Launch & Timelines:

- The first retail outlet will open in Mumbai (30-35 seater).
- The brand will also be available on food delivery platforms like Swiggy & Zomato
- Tentative launch: Mid to End of March

Collaboration & Expectations:

- The agency will need to bring fresh, creative ideas that align with past viral campaigns like CRED & Bold Care
- The focus is on making the brand loud, disruptive, and highly engaging across digital platforms