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Overview:

A new short-form learning app from one of India’s fastest-growing EdTech companies is launching soon. The platform helps young Indians build real-world skills across business, finance, content creation, wellness, and more, designed for Bharat’s next generation of learners. The brand is looking for a creative video agency to conceptualize and produce a high-impact launch film that sets the tone for its national debut.

Objective:

• Introduce the app with a story that’s aspirational, rooted in real India, and emotionally resonant
• Build brand awareness and relatability among youth across Tier 2 and Tier 3 cities
• Establish a clear and distinct voice that balances education with entertainment

Deliverable:

• 1 Brand Launch Film (75 seconds)
  • Format: Digital-first (YouTube, Instagram, and paid performance channels)
  • Concept may optionally feature a recognizable EdTech founder as part of the narrative
  • Focus: Aspiration, accessibility, and empowerment

Target Audience:
India’s emerging learners:

• Aspiring Entrepreneurs – digital skills, business, side income
• Career Seekers – finance, jobs, personal growth
• Social Media Hustlers – creators, influencers, digital builders
• Bharat Businessmen – small business owners, traders
• Lifestyle & Wellness Seekers – fitness, food, beauty
• Young Learners – kids & teens exploring creativity

Core Demographics:

• Tier 2–3 cities in North India
• Language tone: Hinglish - authentic, conversational, and culturally rooted