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Company Overview

Revolutionizing vehicle analytics with vision-based technology, enabling smarter access control, parking, traffic monitoring, and service operations.Focused on enhancing mobility and infrastructure efficiency, driving a future of safer, connected, and data-driven transportation.

Objective

To build a strong, performance-driven marketing engine that enhances brand awareness, drives qualified B2B leads, and supports sales efforts with consistent digital presence and on-ground marketing collateral.

Scope of Work

1. Performance Marketing (Meta & Google Ads)

• Take over and optimize existing ad accounts
• Focus: Lead generation for B2B segment
• Current monthly ad spend: ₹70,000
• Improve creative strategy to better support the 2–3 month sales cycle

2. SEO

• Full-suite implementation:
• On-page and off-page SEO
• Technical SEO enhancements
• Goal: Increase organic discoverability and support inbound lead funnel

3. Social Media Management

• Platforms: LinkedIn, Instagram, Facebook, YouTube
• Deliverables: 16–17 posts/month (balanced between static and video)
• Content Strategy: Mix of informative, brand-led, and engagement-driven posts
• Goal: Boost brand building and awareness across B2B + B2C audiences

4. Creative & Collateral Design (As Needed)

• Sales Collateral: Emailers, brochures, pitch decks, catalogs
• Event Marketing: Flex banners, standees, branding assets for expos (approx. 3 per year)

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