About the Company:
This pioneering digital-first education platform is leveraging innovative technology and delivers interactive, personalized learning experiences for students nationwide. The company’s mission is to make quality education accessible anytime, anywhere, creating measurable learning impact at scale.

Role Summary:
We are seeking a dynamic Brand & Communications Leader to drive high-impact, social-first brand initiatives across platforms. The role requires a digital-native marketer who thrives in high-speed environments, understands youth culture, online virality, and can build brand love in a cluttered digital space.

Key Responsibilities:

Amplification:

• Identify, craft, and elevate compelling brand stories highlighting student, teacher, and product successes.
• Define and lead brand strategy, including positioning, tone of voice, and visual identity across channels.
• Leverage cultural insights and trends to keep brand narratives relevant and resonant.
  

Communication:

• Lead social-first campaigns across YouTube, Instagram, Meta, Twitter, and emerging platforms.
• Design cohesive brand campaigns to build awareness, engagement, and brand love.
• Collaborate with Performance Marketing, Product, and Content teams to ensure aligned messaging.
• Manage internal teams and agency partners for efficient campaign execution with consistent brand voice.
  

Virality:

• Drive organic reach and sharing through innovative campaigns and influencer/creator engagement.
• Track brand health metrics (awareness, salience, affinity, virality) and use insights to iterate campaigns.
• Apply data-driven evaluation methods to improve campaign performance and reach.
  
  

Qualifications:

• 5–12 years in brand communications at digital-first or tech-enabled consumer brands.
  
• Proven track record in social-led brand building, virality, and youth-targeted campaigns.
• Strong creative instincts paired with analytical rigor.
• Bonus: experience with mass awareness or large-scale campaigns.
  
  

Key Competencies:

• Digital brand strategy and social-first storytelling.
• Trend and culture mapping for relevance.
• Influencer and community engagement.
• Campaign leadership and performance tracking.
• Cross-functional collaboration with growth, product, and content teams.
  
  

Behavioral Competencies:

• Ownership mindset and entrepreneurial spirit.
• Deep consumer empathy.
• Bias for action and adaptability.
• Balance of creative thinking and data-driven decision-making.
• Ability to influence stakeholders and inspire teams.
• Awareness of youth, digital, and internet trends.
  

Why Join:

• Work closely with founders and senior leaders to shape brand DNA.
• Deliver measurable learning impact for millions of students nationwide.
• High autonomy, ownership, and performance-driven role.
• Opportunity for long-term growth and wealth creation.