Brand - India’s 1 Fashleisure brand, built and promoted on reels!

The products combines style, comfort, and functionality to cater to the needs of modern-day explorers.

Positioned as an aspirational yet accessible label, the brand is focused on creating clothing that supports movement, spontaneity, and everyday adventure.

ABOUT THE BRAND

Age Group:25–30years

Gender: Primarily men(though possibly expanding to women later)

Location: Urban India,tier 1 and tier2 cities

Hero Product for the Campaign:

Sweatshirt, Hoodies & Joggers

Average price: ₹1500-2000

BRAND CHALLENGE
Our previous campaigns, were well received by the audience, achieving 94% likeability and 4% through plays (repeat views).

However, while the creative was appreciated, it did not yet establish as strong top-of-mind association for the brand and its core identity as a travelwear brand. Since it missed Product highlights and focus.

While categories like athleisure and streetwear have seen significant growth, India lacked a prominent, purpose-led Travelwear brand - a space that sits at the intersection of comfort, function, and style for the always-on-the-move consumer.
Our brand was built to own this space.

Deliverables

Total No. Of Film: 3 Films

Master Duration for Brand Films: 25Secs each

Aspect Ratios: 9:16 & 1:1

Photoshoot: 12 (Raw dump of Photoshoot also needed)

No. of Styles: 7

BTS: Footage dump needed

Rights: Digital only.

Budget - ~35L

Shoot Date - 10th October

Shoot Location - Bengaluru (preferred); open to Mumbai or Hyderabad

More detailed brand strategy deck available for interested agencies

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