Job Summary:

As the Brand Marketing Lead., you’ll be at the helm of how the world sees, feels, and engages with our brand. This is a senior strategic role focused on brand equity, consumer perception, and long-term storytelling. You’ll work closely with founders and leadership to shape our brand narrative, develop breakthrough campaigns, and foster deep emotional connections with our audience across every touchpoint — from digital to retail shelves.

You’re not just a marketer — you’re a brand thinker, a culture builder, and a tastemaker.

What You’ll Do

• Own the long-term brand vision, positioning, and strategy across all touchpoints.
• Lead the ideation, execution, and performance tracking of 360° brand campaigns and product launches.
• Define and direct the brand’s creative identity, voice, and visual language across all formats and platforms.
• Build and execute influencer, community, and creator-led programs to grow brand advocacy and cultural relevance.
• Oversee brand storytelling efforts across packaging, digital, content, PR, and partnerships.
• Drive brand PR and founder thought leadership by shaping key narratives and managing media relationships.
• Collaborate cross-functionally with product, e-commerce, content, and customer experience to ensure brand consistency.
• Act as a brand steward in all strategic conversations and go-to-market plans.

What We’re Looking For

• 7–10 years of experience in brand marketing, creative strategy, or consumer brand leadership.
• Proven track record of building and scaling consumer brands, especially in D2C, lifestyle, or design-first categories.
• Strong instincts in visual identity, copy, storytelling, and consumer engagement.
• Understanding of Indian culture, consumer psychology, and trends — especially among millennial and Gen Z demographics.
• Excellent leadership, project management, and stakeholder communication skills.
• Entrepreneurial, curious, and deeply passionate about purpose-led brand building.

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