Job Description:

We are seeking a dynamic and results-driven Campaign Manager to oversee the planning, execution, and optimization of multi-channel campaigns. This role involves a blend of strategic thinking, data-driven decision-making, and hands-on implementation, all aimed at achieving exceptional results and driving the company’s growth.

Key Responsibilities:

Campaign Strategy and Planning:
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Develop and execute comprehensive campaigns that align with brand's strategic objectives, ensuring consistency across offline and online media channels.
Collaborate with product, sales, and operations teams to create targeted campaigns that address the unique needs of different customer segments.
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Performance and Optimization:

Continuously monitor campaign performance, using data insights to adjust strategies and improve results.
Introduce new channels and innovative approaches to expand reach, improve ROI, and enhance lead generation efforts.

Cross-Functional Leadership:

Work closely with the creative, content, and performance marketing teams to ensure seamless execution of campaigns.
Lead cross-departmental initiatives, driving alignment and fostering a collaborative environment.

Long-Term Campaign Development:
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Create a roadmap of campaigns for the coming quarters, ensuring a balanced mix of brand awareness, lead generation, and customer retention initiatives.
Test and scale emerging platforms and techniques, staying ahead of industry trends and maintaining a competitive edge.

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Qualifications:

• Proven Experience: Minimum of 7 years of experience in managing integrated marketing campaigns, including large-scale multi-channel initiatives.
• Expertise in both traditional ATL campaigns and cutting-edge digital marketing strategies.Analytical Skills:
• Strong analytical skills with a proven ability to interpret campaign data and refine strategies to achieve superior results.

• Leadership and Communication:
• Excellent leadership and communication skills, with the ability to guide cross-functional teams and influence stakeholders.

• Educational Background: Bachelor’s degree in Marketing, Advertising, or a related field. An advanced degree is preferred.
  
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