About the Role

We’re looking for an editorial leader to define and scale the verbal identity of a fast-growing, global direct-to-consumer brand. This role sits at the intersection of brand strategy, storytelling, and content innovation, ensuring that every piece of copy—whether a campaign headline or UX microcopy—expresses the brand’s voice with clarity, resonance, and consistency across international markets.

You will lead the global editorial function, shaping how the brand communicates across platforms, regions, and customer journeys—from product launches and fashion collections to CRM flows and international expansion.

Key Responsibilities

1. Brand Voice & Editorial Strategy

• Own and evolve the brand’s tone of voice across all touchpoints
• Develop scalable verbal identity systems for sub-brands, categories, and new geographies
• Translate brand strategy into compelling, consistent narratives

2. Campaigns & Launches

• Lead verbal storytelling for all major campaigns, collections, and brand moments
• Collaborate cross-functionally to ensure messaging is expressive, effective, and KPI-aligned
• Drive content that reflects cultural and regional relevance

3. 360° Brand Communication

• Oversee content across web, app, CRM, performance marketing, packaging, retail, and more
• Ensure every message is aligned with brand tone and business objectives

4. Global Market Expansion

• Localize brand voice and messaging strategy for global markets
• Adapt content to reflect local cultural and linguistic nuances while maintaining brand consistency

5. Internal Enablement & Editorial Operations

• Build content playbooks, brand writing guides, and editorial training for internal teams
• Set up editorial workflows, feedback loops, and governance systems to drive efficiency and alignment

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What You Bring

• 8–10 years in brand editorial, content strategy, or creative leadership—ideally in fashion, lifestyle, tech, or consumer categories
• Proven success in storytelling across channels: ATL, digital, UX, CRM, and performance
• Deep understanding of tone systems, narrative frameworks, and brand architecture
• Strong editorial judgment, with a data-informed mindset
• Versatility to write across styles—from brand voice to product copy to conversion CTAs
• Experience managing and mentoring content teams across regions
• Skilled in research, insights, and content tools (e.g., Google Workspace, Figma, Monday)
• Outstanding written and verbal communication with strong presentation skills