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Overview:

A next-gen health-tech startup is gearing up for a high-impact brand launch and are looking for a PR agency to own the end-to-end launch strategy (messaging, media outreach, influencer seeding, and on-ground execution) at their Bangalore launch event. They’re building a platform to help hospitals and clinics deliver more transparent, efficient, and patient-friendly care.

Target Audience:

• Health & tech journalists
• Health-Tech influencers
• Healthcare ecosystem experts
• Key stakeholders from hospitals, clinics, start-up, investors

Brief Requirements:

• Create buzz and awareness around  brand launch
• Drive high-value media coverage in Tier-1 platforms
• Establish the startup as a credible & innovative player in the Health-Tech space
• Build relationships with key ecosystem influencers and media
• Sustained outreach across TV, Print, Digital with Tier-1 coverage expected

PR Deliverables:

1) Pre-Launch Strategy & Execution‍

• Messaging framework & press kit creation
• Influencer and journalist seeding
• Thought leadership placements (if feasible)
• Buzz creation on relevant digital platforms

2) Launch Event Planning, Execution & Management‍

• Media invites & RSVPs
• On-ground PR handling
• Coordination with speakers, moderators, and media attendees
• Press release drafting and distribution
• Media kits, signage, and logistics support

3) Post-Launch PR & Coverage‍

• Feature stories, interviews, and op-eds
• TV and digital news coverage
• Print coverage in leading business & health publications
• Influencer amplification and content recap

Proposal Requirements:

• Strategic approach
• Timeline and milestones
• Suggested media & influencer targets
• Event concept and media handling strategy
• Key deliverables with measurable outcomes
• Budget estimate with breakdown

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