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Overview:

A personal care brand is looking to partner with a community building agency to build and grow a digital and offline community.

Objectives:

• Brand Trust: Educate on safe skincare
• Engagement: Drive consistent interaction via UGC, content, influencer engagement
• Advocacy: Create loyal fans who actively refer the brand
• Retention: Encourage repeat usage through value-driven community programs

Brief Requirements:‍

• Strategy: Platform selection, community structure, tone of voice, incentives
• Offline and online Activation: UGC campaigns, micro-influencers, live sessions, product education, sampling
• Content & Engagement: Weekly content calendar, challenges, expert Q&As, feedback polls
• Growth: Referral programs, brand ambassadors, partnerships
• Measurement: Regular reporting on engagement, conversion, retention & community health

Platforms:

• Instagram
• WhatsApp/Telegram
• YouTube Shorts / Reels
• Possibly Discord or community forum

Ideal Agency Profile:

• Experience in building communities in beauty personal care space
• Strong content + influencer network
• Ability to blend education + entertainment
• Nimble, responsive, and able to iterate quickly

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