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Overview:‍

A leading B2B industrial automation and engineering solutions company is looking to partner with a boutique agency that deeply understands B2B content and LinkedIn growth.

Platform: LinkedIn (Primary)

Brief Requirements:

• Full LinkedIn management: content strategy, creation, posting, and optimisation
• Grow followers across multiple verticals and relevant business functions
• Develop a structured content calendar and suggest the best content mix and posting cadence
• Handle analytics, insights, and performance-driven optimisation
• Build thought-leadership narrative through strong storytelling
• Support event- and exhibition-led content
• Strategic flexibility - the brand prefers minimal approval cycles. The agency will have complete creative ownership within agreed guidelines

Platform: YouTube (Secondary)

Brief Requirements:

• Fully manage and optimise the brand's YouTube presence
• Lead channel growth strategy and ranking approach
• Identify and target relevant keywords to improve search ranking and visibility
• ‍Own optimisation
• Ongoing performance tracking and improvement roadmap
• Content creation will be handled by the brand's in-house team

Agency Requirements:

• A boutique agency preferred
• Strong B2B social media understanding (especially LinkedIn & YouTube)
• Experience in analytics, optimisation, and strategic content planning
• Ability to work independently with minimal approvals
• A proactive partner who can guide, not just execute

Reference Benchmark Account:

• Alligator Automations