‍

Overview:‍

An education-focused publishing brand is looking for a social media and influencer marketing creative agency to build awareness around their latest offering for students. The goal is to create high visibility among students, teachers, parents, principals, retailers, and coaching centres.

Campaign Objective:

Reposition their sample papers as the must-have exam prep resource for the last 90 days.

Campaign Pillars:

• 5–6 strong storylines showcasing authentic study success
• Viral UGC templates (e.g., “before vs after” prep journeys)
• Influencer and micro-community outreach
• Coaching workshops and retailer/shop activations
• Both digital buzz (IG reels, YT shorts, WhatsApp) and offline demand triggers

Brief Requirements:

• Drive creative approach - Creative virality UGC campaign concept with use-cases
• Plan outreach strategy - Online influencer & micro-community plan + offline retailer/coaching plan
• Create a content starter kit - 10–12 UGC templates + POS collaterals
• Deliver a virality measurement plan to track shares, demand signals, and buzz

Agency Requirements:

• Proven track record in creating student- or education-focused social media and influencer marketing / UGC campaigns
• Prior experience managing influencer/UGC campaigns with measurable outcomes