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Overview:‍

A leading travel-tech brand in the train ticketing space is seeking a creative agency partner to strengthen brand awareness and social media presence. The goal is to sharpen positioning, resonate with a younger Gen Z audience while retaining existing customers, and build campaigns that stand out in a competitive market.

Brief Requirements:

• Develop a clear positioning statement that differentiates the brand from competitors, highlighting its specialization
• Craft social media and brand awareness initiatives that strike a balance between current customer loyalty and new audience acquisition (targeting ~60% Gen Z and ~40% existing users)
• Build and execute social media strategy & management with a focus on storytelling, engagement, and relevance to both national and regional markets
• Focus on Meta platforms - YouTube, Instagram, Facebook
• Content Mix - Video & Static

Agency Requirements:

• Preference to agencies based in the Southern region of India
• Proven expertise in travel-tech or related industries (like ixigo, ConfirmTkt) with an understanding of sector-specific challenges and regulations
• Experience in regional marketing, with the ability to tailor campaigns for Tier 2 and Tier 3 cities
• Preference to agencies with experience working on regional language campaigns