‍

Overview:

A design & build firm offering end-to-end workspace solutions bringing human-centered design intelligence to create efficient, scalable, and future-ready workspaces, is looking for a creative agency to build strong brand awareness and affinity, setting a solid foundation for long-term brand growth over the next 6-12 months.

Target Audience:

MSMEs, Startup Founders, CXOs, and Doctors - leaders who value smart, efficient, and scalable workspace design.

Current Focus Sectors:

• Workspaces (small/startup to mid-size firms, MSMEs)
• Hospitals & Healthcare

Competitors:

Space Matrix, M Moser, Smart Works

Differentiators:

• FMF Model – integrated Find, Make, Fund approach
• 10+ years in the industry
• 120+ clients served across global markets
• Proven speed and delivery efficiency

Communication Challenges:

People recognize the brand as a design build firm but have little awareness of their Find, Make, Fund (FMF) model and integrated approach.

• Low awareness of FMF
• Limited brand engagement

Key Platforms:

• Primary: LinkedIn
• Secondary: Instagram
• Future (6+ months): YouTube

Brief Requirements:

• Content Strategy Creation for LinkedIn + Instagram (FB just cross posting) - 5 reels + 5 static posts per month; same content on both platforms
• SEO (on page & off page 90 keywords)
• 5 blogs per month (on website)
• Website maintenance (updating blogs, links, etc)
• PR (4-5 publications per month)

Open To Additional Cost Proposal For:

• Offline creative campaign – bold, attention-grabbing activation inspired by D2C-style storytelling to drive mass awareness
• LinkedIn Ads – awareness-focused (₹50K ad spend budget)

Preferences:

Campaigns they love:

• Rolex Tennis (Offline campaign)
• Assana Billboard Campaign

Direction:

• Avoid boring, traditional B2B content
• Content should feel sharp, smart, and engaging- modern yet credible
• Avoid “show & tell” or bragging. Focus on thinking, showcasing
• No lead gen focus right now, aim for awareness and perception shift
• Prefer small, smart content formats, easy to execute
• Make LinkedIn interactive – use polls, carousels, opinions, and thought-starter posts.
• Knowledge-led storytelling: Industry insights, “Myth vs Fact,” trend commentary | “Behind the Design” stories | “Workplace Now” trends, etc. | Commercial Real Estate India | BAS/ BMS (Building Automation Systems) | AI in Design, Time reduction with AI

Content Direction:

• Focus on culture over individuals
• Highlight collaboration, design thinking, wellness, and people-first mindset

Creative Thinking Prompts:

• How can we build a distinct LinkedIn identity - visually and tonally different from typical firms?
• How can we humanize the brand while keeping it premium?
• Can we make complex design concepts relatable - e.g. analogies, memes, explainers, or “thought of the week” formats?

Industry Knowledge can be take from CBRE, JP Morgan, JLL