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Overview:

A short-form learning app from a leading Indian EdTech company is expanding its digital presence and looking to scale user acquisition with the help of conversion-focused creatives for performance marketing. The brand helps young Indians learn practical skills in finance, business, digital marketing, and content creation through engaging, mobile-first video content.

Objective:

• Develop performance-driven short-form ads to fuel installs and engagement
• Create thumb-stopping motion creatives for Meta, YouTube, and UAC campaigns
• Maintain brand consistency while experimenting with youth-friendly formats and hooks

Target Audience:
Youth under 35, primarily from Tier 2–3 cities, who are:

• Exploring career or side-income options
• Building skills for entrepreneurship or digital work
• Interested in content creation, wellness, or personal finance

Tone & Language:
Conversational, youthful, and rooted in Bharat’s culture

Deliverables:

• Short video ads (6–15 seconds each)
• Motion Graphics for Meta, YouTube, and UAC