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Overview:

A start up operating in the Preventive Health, Diagnostics, Longevity space is looking for a creative agency for creating full-funnel, high-conversion video creatives for digital performance campaigns.

Brand USPs:

• 100+ blood & urine biomarkers
• Full-body MRI
• Ultra–low-dose CT (calcium scoring)
• DEXA (bone & body composition)
• Genetics
• AI-driven report analysis

They detect risk across 200+ diseases — including heart disease, cancers, neurological conditions, metabolic disorders — before symptoms appear. Their product is premium, deeply scientific, medically accurate, and emotionally reassuring. The challenge is to simplify complex science into relatable stories that convert. Their service package price point starts at INR 25K+.

Objective:

They are looking for a creative agency that can create high-volume, high-conversion video assets across platforms (Meta, YouTube, LinkedIn, Google Display, OTT, and Programmatic).

The focus is on:

• Direct-response performance
• Thumb-stopping hooks
• Medical credibility
• Clarity & simplicity
• Clear CTA: Book Your Preventive Health Checkup

Tone & Style:

• Medical-first, data-backed
• Clear, simple, jargon-light explanations
• Reassuring, not fear-mongering
• Premium, clean, trustworthy
• Fast-paced enough for performance marketing
• Thumb-stopping hooks: medical fact → tension → resolution

Visual Direction:

• MRI, CT, Biomarker and genetic model visuals
• Report snippets, organ risk visuals, calcium score examples
• Real people + real stories
• Doctor/clinician presence for credibility
• Clean, minimal, Cent AI–aligned branding

Brief Requirements:

• Suggest and create the best video content mix in the INR 3L agency fee budget - (can include stock footage, typography, AI generated or integrated content - would not require on location shoots at the moment)
• Create 10-15 second video ads tailored for Meta, YouTube, LinkedIn, Google Display, OTT, and Programmatic

Agency Requirements:

• Past/current experience working on performance videos for healthcare/tech/medical brands
• Portfolio of video assets for premium brands/services