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Overview:‍

A leading fintech brand is scaling digital advertising for two of its flagship products, and is seeking a creative video agency that can deliver high-quality, conversion-focused video ads tailored for platforms like YouTube and Meta for a pilot project of 8 videos.

The brand operates in the premium/luxury segment, with an elevated tone of voice and distinct visual identity. The ideal partner will combine sharp scripting, tasteful design, and production excellence to deliver standout performance creatives at scale.

Brief Requirements:
The agency will be responsible for end-to-end creative production, including:

• Developing concepts and scripts aligned with product value propositions
• Producing 8 short-form video ads (script to final output)
• Creating ads that: a) hook attention in the first 2 seconds | b) Drive high CTRs through clear offer communication | c) stay true to the brand’s refined, luxury aesthetic

Sample Ad Themes:

• “Get assured ₹100 cashback on your first 5 UPI payments”
• “Pay your credit card bill, get 1% back as gold”

Agency Requirements:

• Proven experience producing high-performing video creatives for digital channels (YouTube, Meta)
• Strong sense of aesthetic and production design; meticulous attention to detail
• Ability to own concepts, scripting, and production end-to-end
• Prior experience working with premium or luxury brands

Ideas That Will Be Rejected: 

• Anything that looks like it is normally produced by PhonePe, Paytm, Flipkart, Swiggy or other “mass” brands. They are an exclusive club and only cater to the affluent
• Anything that casts people who aren’t polished and good looking
• Anything without a strong hook in the first 2 seconds
• Anything that doesn’t clearly land the offer

Ideas That Are Likely To Be Accepted:

• Absurd or bizarre elements that break clutter
• Polished, suave, and radiant visuals
• Scalable foundations (creators as a theme, shopping as a theme, etc.)

The brand’s communication style is elegant, confident, and witty - never loud or cluttered. Think suave, minimal, and purposeful storytelling that commands attention without trying too hard.

Design & Aesthetics Reference:

1. Link 1
2. Link 2

Note: 

Opportunity for it to convert into a longer engagement if the pilot project of 8 videos goes well.