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Role Overview:

As D2C Manager, you’ll own the end-to-end experience of the website—from acquisition and engagement to conversion and retention. You’ll play a critical role in shaping how our story, products, and values come alive digitally. This role is a blend of growth hacking, customer journey optimization, on-site merchandising, and performance analytics. Ideal for someone who thrives in a fast-moving, design-led, and purpose-driven brand environment.

Key Responsibilities:

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1.Revenue & Growth Ownership: Own monthly GMV, AOV, and CVR metrics for the plan. Execute strategies to improve topline and profitability.‍

2.Website Optimization: Lead UI/UX improvements, navigation flows, landing page enhancements, and site speed performance in collaboration with tech and design partners.

3.Promotions & Campaigns: Plan and execute festive, thematic, or product-launch-driven promotions; ensure seamless user journey from ad click to checkout.‍

4.Analytics & Reporting: Use Shopify analytics, and heatmaps to identify drop-offs, performance bottlenecks, and improvement opportunities.

5.Tech & Ops Coordination: Liaise with logistics, customer service, and product ops to ensure frictionless customer experience from discovery to delivery.

6.On-Site Merchandising: Manage product visibility, content refreshes, category performance, and upsell/cross-sell strategies.

7.Growth Marketing Support: Coordinate closely with the performance marketing team to align campaigns across paid channels (Meta, Google, etc.) with on-site landing experiences.

‍8.Retention & CRM: Drive post-purchase engagement, reviews, loyalty, and repeat orders via email/SMS automations and personalized nudges (via platforms like Klaviyo, WebEngage, etc.)

You’re a Great Fit If You Have:
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● 2–5 years of D2C experience in a consumer brand (home, lifestyle, cookware preferred)
● Deep familiarity with Shopify and tools like Hotjar, Klaviyo, etc.
● A strong sense of aesthetics and experience with UI/UX improvement projects.
● A/B testing mindset and solid grasp of CRO, funnel metrics, and landing page psychology.
● Cross-functional experience working with marketing, design, tech, and supply chain.
● Strong copy and content instincts—bonus if you can brief creatives as well as write/edit them.