A fast-growing lifestyle brand is looking for a Digital Growth Lead to drive performance marketing across global markets. This role blends strategy with hands-on execution, perfect for someone who thrives in a data-driven, fast-paced environment.

Key Responsibilities:

• Performance Marketing: Design, run, and refine full-funnel campaigns across major platforms (Meta, Google, YouTube, etc.) to optimize for ROAS and CAC.
• Global Digital Marketing: Independently manage and scale campaigns in international markets, tailoring messaging and creatives to regional insights.
• Channel Marketing: Build and optimize email and messaging automation flows for launches, engagement, and retention using segmentation and personalization.
• Conversion Rate Optimization: Improve landing pages, product detail pages, and checkout flows through ongoing experimentation and UX refinement.
• Marketplace Performance: Oversee ad campaigns on third-party e-commerce platforms, ensuring ad spend efficiency and revenue performance.
• Influencer Marketing ROI: Manage influencer partnerships, track performance, and enhance outcomes from creator-led campaigns and whitelisted ads.
• SEO & Organic Synergy (Bonus): Coordinate paid strategies with organic growth for holistic performance outcomes.
• Agency Collaboration: Manage external agency relationships to ensure smooth execution and strategic alignment.
• Creative Collaboration: Work with design and content teams to produce effective ad creatives tailored to segmented audiences.
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What We’re Looking For:

• 3–5 years of hands-on experience in performance and digital marketing (preferably within fashion, lifestyle, or D2C brands).
• Demonstrated success managing large-scale ad budgets and consistently achieving ROI targets.
• Deep expertise across Meta Ads, Google Ads, YouTube Ads, and e-commerce performance platforms.
• Experience executing and scaling marketing efforts in global markets, with cultural and behavioral understanding of international consumers.
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Location: Noida. Office moving to South Delhi in a couple of months / 5 days, onsite