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Overview:
A D2C sustainable household brand in the garbage bags and food storage solutions category is looking for a Content & Paid Ads Agency to scale its newly launched website and Instagram presence.

About The Brand:

• Market leader on quick-commerce platforms like Blinkit, with strong volume from Zepto and Instamart
• Generates additional traffic from marketplaces such as Flipkart and Amazon
• Has recently launched its own D2C website and Instagram to build a direct relationship with customers
• Established in 1975

USPs:

• Operates in an unexplored D2C product category with significant growth potential
• Low SKU count, simplifying consumer choice and operations
• Addresses a large and scalable market opportunity

Targets:

• Achieve INR 1 lakh in daily sales and grow it to 5-7 lakhs by this year end

Challenges:

• Category is a staple commodity (e.g., garbage bags), requiring a differentiated positioning to stand out
• Needs a strong, creative content strategy that clearly communicates sustainability and brand values
• Requires clarity on achievable order volumes and ROI from paid ads

Brief Requirements:
Create a Content Strategy + Paid Ads plan that should include:

1. Content strategy designed to distinguish the brand within a commodity-driven category
2. Paid ads roadmap with suggestive platforms (Meta, Google, YouTube, etc.)
3. Creative direction and execution plan for content production
4. Minimum guarantee projections from ad spends
5. Suggested budgets with phased scaling

Agency Requirements:

• Must have proven expertise in content strategy and content creation for consumer brands, with ability to differentiate in commoditized categories
• Preference for agencies based out of Mumbai
• Ability to manage both strategy and execution of content + managing ads
• Compensation model: Fixed + incentive-based, with proposals required to present budget allocations