Overview:‍

A fast-growing AI-powered image editing platform is seeking a Fractional Content Strategist & Writer to spearhead their organic growth. The primary goal for this role is to own the organic strategy and execute a plan to increase top-of-funnel (TOFU) traffic by 3x.

Brief Requirements:

• ‍Strategy Ownership: Develop and own the end-to-end organic growth strategy, from keyword research and content ideation to publication and performance analysis
• ‍SEO Content Creation: Write and optimize high-quality, long-form content, including blog posts, articles, and guides that address the pain points of ecommerce brands. A key focus will be leveraging AI SEO principles
• ‍Tool-led Growth: Create and execute SEO strategies specifically designed to rank the company's freemium tools high in search results to drive user acquisition
• ‍Conversion Optimization: Analyze and optimize landing pages and web copy to improve user experience and increase conversion rates
• ‍Social Media (Optional): Contribute to the social media strategy by repurposing and distributing content to amplify its reach and engage with the community

Fractional Expert Requirements:

• A creative and strategic B2B content marketer, with a strong experience marketing to ecommerce brands‍
• Exceptional writer and storyteller who understands the full content lifecycle - from ideation and creation to distribution and analysis
• Adept at using SEO as a tool within a broader content strategy to drive organic growth and achieve ambitious top-of-funnel goals