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Overview:

A  D2C personal care brand launched a year ago has established a presence across major online marketplaces and is seeking to optimise its performance, visibility, and return on ad spend (ROAS) primarily on FirstCry & Myntra through partnering with a fractional marketplace management expert. The focus is on improving TACoS, maximising efficiency, and scaling sales in a sustainable manner.

Brief Requirements:‍

• Marketplace account management and optimisation
• Catalogue management and SEO (content, imagery, keywords)
• Campaign planning and execution (AMS, sponsored ads, display, etc.)
• Regular reporting on key KPIs such as TACoS, ROAS, and platform-wise performance
• Identification of growth opportunities and category insights
• Competitor benchmarking and marketplace strategy recommendations
• Support with creatives wherever needed

Key Platforms:

The selected agency will be responsible for full-funnel marketplace management and performance marketing across key platforms:

• ‍Primary Platforms: FirstCry, Myntra, Amazon‍
• Secondary Platforms: Flipkart, Blinkit

Current Spends:

On Amazon: 3-4L/month

Agency Requirements:

• Proven experience managing BPC (Beauty & Personal Care) brands - specifically within the kids’ and children/teens’ category
• Demonstrated success on FirstCry & Myntra (Amazon/Flipkart/Blinkit experience will be considered an advantage)
• Case studies or performance data showcasing TACoS improvement and ROAS achievements for comparable brands
• Strong analytical and reporting capabilities with actionable insights