‍

Overview:

A fast-growing SaaS platform is looking for a Marketing Operations expert to help set up and scale their marketing and data tracking systems. The role focuses on building robust analytics, dashboards, and marketing campaigns to drive user growth and engagement.

Brief Requirements:

• Set up Mixpanel/PostHog/Clevertap solutions for data tracking
• HubSpot lifecycle marketing campaigns
• Build dynamic dashboards to track the important metrics, like sign-ups, product activation, feature adoption, and funnels of the user journey
• Help build Landing pages by collaborating with developers
• Work with the Growth marketer to research the organic channel and identify potential opportunities for the brand to run
• Manage ads by working with the agency. Track the performance regularly and create reports out of it

Fractional Expert Requirements:

• Proven experience in marketing operations, growth, or analytics roles
• Hands-on experience with analytics and marketing automation tools (Mixpanel, PostHog, Clevertap, HubSpot, etc.)
• Strong skills in dashboard creation and data visualization
• Understanding of user acquisition funnels, lifecycle marketing, and performance marketing
• Ability to collaborate effectively with developers, growth marketers, and external agencies