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Overview:‍

The US-based D2C superfood brand is seeking an experienced Fractional Social Media Manager in India to lead ongoing creative and posting management across key digital platforms. The goal is to maintain consistent, engaging, and brand-aligned communication across channels, while supporting occasional promotional campaigns and light CRM/email tasks.

Brief Requirements:

• Plan, create, and publish 3–4 posts per week and repurpose across Instagram, TikTok, Facebook, LinkedIn, and YouTube Shorts
• Content formats to include a mix of static images, short videos, and reels
• Deliver 2 newsletters or promotional emails per month, including: graphics created via Canva or AI tools & copywriting generated with AI and refined for brand tone
• Support 1 promotional campaign per month, including post creation and scheduling
• Assist with Klaviyo and Faire email campaigns
• Align all content with brand tone, visual identity, and community goals
• Light admin support including responding to DMs and basic community interactions daily

Expert Requirements:

• Proven experience in social media management for D2C or wellness/nutrition brands
• Ability to create or adapt AI-generated graphics and copy into cohesive branded assets
• Familiarity with tools such as Canva, Klaviyo, Faire, and scheduling platforms