Job Summary:

As the Growth Lead, you will be at the forefront of the online sales channels and will be managing e-commerce operations, creating online sales campaigns, and optimizing customer experiences. This role is a P&L management role for the individual sales channels like Shopify and all other online marketplaces where the brand is listed and where they will be listed. With 6+ years of experience in the D2C e-commerce space, you will build & lead a dynamic team.

Key Responsibilities:

• E-commerce Strategy: Develop and execute strategies to achieve online sales targets and enhance customer engagement. Define clear objectives, provide direction, and ensure timely delivery of high-quality work from the team and from agency partners
• Marketplace Management: Build, manage and improve listings and sales on Indian & global marketplaces such as Myntra, Ajio, Flipkart, Amazon etc.
• Website Management: Oversee daily operations of the brand's website, ensuring optimal functionality and user experience. Use data to optimise campaigns and improve KPIs
• Digital Marketing: Work with the team to improve performance marketing, run email & whatsapp marketing campaigns. Ensure participation in all marketplace sales/events etc. and work closely with them to run Product Listing Ads (PLA) profitably to scale growth on marketplaces
• Sales Analysis: Analyze website and marketplace performance, sales data, and customer behavior to identify growth opportunities
• Inventory Management: Coordinate with the production/factory team for optimal inventory levels and product availability across channels
• Customer Experience: Enhance the online shopping experience through best practices in UX/UI and personalized interactions
• Vendor Management: Manage relationships with payment gateways, logistics providers, digital marketing agencies etc.
• Team Leadership: Lead and mentor the team, fostering a culture of continuous improvement

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred
• Minimum of 6+ years of growth/sales/e-commerce experience, preferably in the apparel industry
• Proven track record of driving online sales and improving customer experiences
• Strong analytical skills and data-driven decision-making abilities
• Excellent knowledge of e-commerce platforms and their operations
• Exceptional leadership and team management skills
• Excellent communication and interpersonal skills

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