Role Overview:

The Growth Associate will be responsible for spearheading brand's D2C growth initiatives across key digital platforms. This role requires a strong strategic mindset and hands-on management of Meta Ads, Google Ads, and CRM tools. The ideal candidate will be given full autonomy to manage these channels, with a focus on driving measurable results.

Key Responsibilities:
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Strategize and Execute Ad Campaigns:

• Develop, launch, and manage paid campaigns on Meta Ads and Google Ads.
• Ideate ad concepts, write ad copies, and provide inputs to the Social Media Manager for creative development.
• Monitor, analyze, and optimize ad performance to maximize ROAS (Return on Ad Spend).

Website CRM Management:

• Design and implement CRM strategies using tools like WebEngage or MoEngage to enhance customer engagement, retention, and conversion.
• Develop workflows, set up automated campaigns, and analyze customer data to optimize messaging and targeting.
• Collaborate with cross-functional teams to ensure CRM strategies are aligned with overall growth objectives.

End-to-End Platform Ownership:

• Assume full ownership of all digital revenue-generating platforms, managing the process from ideation to execution.
• Coordinate with internal teams (e.g., content, design) to ensure timely and high-quality creative output.
• Track KPIs, generate reports, and present insights to the management team to drive data-backed decision-making.
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Key Requirements:‍

• 0-2 years of experience in digital marketing with a focus on growth, paid advertising, and CRM for D2C brands.
• Proven expertise in managing Meta Ads and Google Ads, with a track record of driving ROI-positive campaigns.
• Hands-on experience with CRM tools like WebEngage, MoEngage, or similar platforms.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication skills, capable of writing compelling ad copies and coordinating with creative teams.
• Self-starter with a proactive attitude and the ability to operate independently with minimal supervision.

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