Overview:‍

A D2C Beauty & Wellness brand catering to the mass-premium category is looking for a GTM Strategy Agency to help them expand to regional markets in West and South India.

About The Brand:

• Caters to ayurvedic beauty products, including pigmentation, anti-ageing, hair fall, night care, oil & acne control, dandruff control and others
• AOV of products is INR 300-400
• Sells through D2C platform and ecommerce marketplaces
• Existing market is predominantly in North India

USPs:‍

• They manufacture their own products and can provide access to agencies to showcase the creation process (kitchen videos)
• They have an active RnD team who can showcase their science-backed approach to creating ayurvedic products

Challenges:‍

The brand's campaigns have not resonated so far due to lack of awareness creating low trust value for consumers. They've tried performance marketing recreating existing assets with regional language and influencer marketing through recreating existing assets with regional dubbing.

Brief Requirements:‍

Create a GTM Strategy plan that should include:

1. Which regions the brand should target
2. Media channels to be activated (Meta, Youtube, Influencers etc)
3. Content strategy
4. Execution plan
5. Suggestive media budgets for execution

Agency Requirements:‍

• Must have prior experience with the beauty category
• Preference to agencies who can also take up the execution of the GTM Strategy