About Us

‍We are a fast-growing B2B marketing and website transformation agency, partnering with SaaS, tech, and modern businesses worldwide. As we scale, building brand gravity is our next big focus - creating content that B2B leaders can’t scroll past.

Why This Role Matters

‍This is not a “content ops” role. It’s brand storytelling, demand marketing, and growth mindset in one. Content already fuels the majority of our pipeline - and in this role, you’ll directly shape how our brand is remembered and how revenue is generated.

Your Mission

To build a content engine that B2B marketers remember, respect, and return to. This will be achieved through unmatched content, creative distribution strategies, and a brand personality that is impossible to ignore.

Responsibilities

🧠 Strategy & Leadership

• Own the brand’s content charter across the website, social media, and third-party platforms.
• Build a full-funnel content engine covering top-of-funnel (attention), middle-of-funnel (trust), and bottom-of-funnel (conversion).
• Own the content strategy and its tactical execution with clear, milestone-based KPIs tied to ROI, pipeline growth, and qualified leads.
• Build and lead a high-functioning content and brand team, including freelance writers, designers, and developers.

✍️ Content Creation & Management

• Oversee the creation of website content (e.g., service pages, case studies, blogs), long-form assets (e.g., whitepapers, infographics, video scripts), and engaging LinkedIn content.
• Deliver thought leadership pieces, including ghostwritten articles, executive bylines, and webinars.
• Ensure strict alignment of all content with target audience needs and brand messaging frameworks.

📈 Growth-Driven SEO

• Drive SEO and conversion rate optimization (CRO) initiatives, including backlink strategy, A/B testing, and funnel analysis.
• Use data-driven insights to optimize high-intent pages and enhance lead conversion rates.

🚀 Distribution & Brand Visibility

• Treat content distribution with the same importance as content creation, utilizing channels such as LinkedIn, influencer partnerships, niche newsletters, media mentions, and online communities (Quora, Reddit, Slack/Facebook groups).
• Launch unconventional campaigns (e.g., memes, swipe files, mini-tools, contests) to achieve high impact and visibility.

🎯 Analytics & Performance

• Track key metrics across branded search, audience engagement, newsletter growth, and inbound leads.
• Analyze what content drives high traffic versus what drives high-converting traffic.
• Collaborate with the Growth team to constantly test, measure, and refine strategies through experiments with new formats, partnerships, and user-generated content loops.

🎨 Brand Identity & Experience

• Maintain a consistent tone, style, and design across all communication channels.
• Shape the company's visual and verbal identity as it scales and enters new markets.

📚 Process & Infrastructure

• Create Standard Operating Procedures (SOPs) for content creation, repurposing, and distribution.
• Own and manage the Content Management System (CMS), SEO tools, and content performance dashboards.
• Create sales enablement materials and support team skill development.

Must-Have Skills

• 7+ years in content roles, preferably in B2B SaaS, marketing technology, or at an agency.
• A deep understanding of content marketing, SEO, and social distribution.
• Strong editorial instincts combined with a flair for creative experimentation.
• The ability to translate founders' points of view into magnetic content.
• A knack for identifying unique and overlooked distribution opportunities.
• Proven leadership and team-building experience.
• Fluency in analytics tools (e.g., GA4, Search Console, MS Clarity, Looker Studio, SEMRush).
• Experience managing freelancers, designers, and project managers.

Perks

• Receive a market-leading salary package.
• Work with a high-ownership, high-autonomy growth team.
• Enjoy the creative freedom to build content that’s bold, weird, and highly effective.
• Have the opportunity to build a B2B brand that stands apart globally.
• Benefit from a remote-first culture with flexible hours and a small, passionate team.

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