‍Overview: A science-backed personal care brand is looking for a solid Head of Marketing in Delhi.

About the Company:

• Crossing ₹150 Cr+ in brand sales in FY26
• Series A funded with marquee investors
• Undergoing brand revamp

Role:

• Break dependence on paid media
• Build an organic, influencer-native growth engine
• Turn product-science into culture
• Create brand recall that outlives campaigns
• Build distribution through content and not discounts

What you will own:

1. Organic > Paid (Non-Negotiable):

• Daily high-velocity content across social platforms
• Repeatable formats that travel without spend
• Upper-funnel demand that lowers CAC by default

2. Influencers as infrastructure:

• Build long-term creator ecosystems:
• Turn influencers into distribution nodes
• Design UGC flywheels that compound
• Hands-on with content, dashboards, and experiments
• Ship daily, kill fast, double down faster
• Translate clinical proof into viral, credible storytelling

3. Own CAC, LTV, CMII, retention, and margins:

• Drive marketplace and D2C storytelling efficiency

4. Team & Culture:

• Build a lean, elite marketing org

Candidate Fit Requirements:

• Have 8+ years of global or high-bar brand experience in D2C personal care
• Believe India’s consumer market is under-priced
• Open to marketers with global personal care experience wanting to shift to the Indian market