Brand - leading ecommerce marketplace

Campaign Objectives - onboarding and content creation management of influencers in tech and home-lifestyle category

Agency is required to curate and onboard multiple (~50-150) influencers in the above categories, manage content creation and ensure content publishing as per provided guidelines of the brand. The influencers receive commissions based on revenue generated from sales of products through affiliate links on the content created.

Influencer category - a mix of micro to large scale UGC creators catering to audiences from metro and Tier 1,2 cities in India

Retainership period - 3-6 months

Compensation & Partnership model - the brand engages in a fixed fee + rev share model with the influencer agencies.

Expected pay-outs - ~INR 500k per month for the tech category; ~INR 200k per month for the home category

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