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About the Brand

A B2B platform enabling popular D2C and lifestyle brands to seamlessly set up and operate offline retail spaces across India. With a footprint of over 45,000 sq. ft. of managed retail assets in 7 cities, the platform bridges the gap between digital-first brands and physical retail. While the backend is infrastructure-driven, the consumer experience is curated for a Gen Z and Millennial audience, blending fashion, lifestyle, and culture.

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Objective

The goal is to build a robust influencer program and content engine that helps:

• Increase in-store footfall
• Strengthen brand awareness across metro cities
• Build a culturally relevant youth identity
• Drive UGC-style, reel-first storytelling that feels native and authentic

Target Audience

• Age Split:
  • 60% aged 18–25
  • 40% aged 25–35
• Gender:
  • 70% Female
  • 30% Male
• Interest Areas:
  • Fashion
  • Lifestyle
  • Jewellery
  • Athleisure
  • Health & Wellness
• Behavioral Traits: Trend-savvy, content-first, experience-driven urban consumers
• Preferred Platform: Instagram (Reels, Stories)

Influencer Campaign Scope

• Monthly Campaign Volume: 10 influencer activations
• Mix:
  • 80% Micro-influencers (₹2K–₹3K per influencer)
  • 20% Macro-influencers (₹50K–₹80K per influencer)
• Content Type:
  • Reels during store visits
  • In-store product interaction
  • Meme-style, relatable storytelling
  • Candid UGC-led content showcasing retail experience
• Geographies:
  • Pune
  • Bangalore
  • Delhi
    (Influencers should be based in or able to travel to these cities)

Content Style References

• Wingit with Ankush – spontaneous, creator-led storytelling
• Rebel Kid – expressive, energetic, culturally sharp
• The Sound Blaze – music-driven, Gen Z-focused edits

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