Overview:

‍A D2C wellness & nutrition brand is looking to collaborate with influencer marketing agencies that have a strong network and proven experience working with nutrition and wellness KOLs (nutritionists, dietitians, fitness experts, doctors, etc.)

Agency Requirements:

• Must have expertise in the nutrition space and established relationships with leading health and wellness content creators
• Based on the budget, the agency should also strategize the most optimum mix of influencers (macro / mega / celebs)

Influencer Mix:

• They are looking at macro and mega creators/celebs only to execute 4-5 influencer collaborations a month
• Influencers can be from metro cities - this can also include a mix that cater to regional audiences (English/English + Hindi/English + Regional Language)

Budget:

‍Monthly budget - ₹8L (inclusive of agency fee)

Sample Profiles:

• Dr Cuterus (Doctor Profile)‍
• Maulika Sharma (Health Coach)
• Ryan Fernando (Nutrition Coach)