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Overview:

A national body focused on the growth and development of a rapidly evolving sport in India is seeking an influencer marketing partner to help drive visibility and engagement around powerful, untold stories emerging across the country.

Brief Requirements:

• Build and manage a network of creators (across tiers and platforms) who can authentically represent the sport’s transformation at the grassroots, youth, and community levels
• Execute paid, barter, and hybrid influencer activations to spotlight regional success stories, infrastructure improvements, and human-interest narratives
• Leverage creators to shift public perception from outdated or negative coverage to a more positive, future-oriented sentiment

Agency Expectations:‍

• Curate and activate creators across:
• Sports, culture, and youth communities
• Regional creators with strong local engagement
• Platforms including YouTube, Instagram, X (Twitter), and vernacular social media
• Manage complete influencer workflow:
  1. Creator shortlisting & onboarding
  2. Negotiation (paid/barter), scripting support, approvals, delivery
  3. Ongoing communication and reporting
• Collaborate on barter-based opportunities, providing creators access to unique talent, events, or experiences in exchange for content
• Develop a scalable approach that allows both low-investment monthly storytelling and larger activations during milestone moments

Budget Guidance:

• Commission-only model preferred (10–15% of creator payouts)

Ideal Fit:

• Deep knowledge of India’s sports and youth content landscape
• Access to creators across tiers (nano to macro) and geographies (especially Northeast, South, East India)
• Comfortable with flexible collaboration models (barter, access, hybrid)