A soon-to-launch pizza brand is seeking influencer marketing agencies to drive awareness and engagement. The focus is on food and lifestyle vloggers/creators who can craft compelling content showcasing the brand’s offerings.

Scope of Work:

• Partner with Mumbai-based food and lifestyle creators who produce high-quality, aesthetic content.
• Focus on creators from Western suburbs (Bandra, Andheri, Lokhandwala, Virar-Vasai).
• Platforms: Instagram and YouTube, with a focus on reels.
• Only single/reel collaborations — no long-term (3-month) commitments.
• Content to be shot in-store, capturing the vibe, products, and customer experience.

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Collaborate with:

• 80+ nano and micro-influencers (Instagram)
• 7–8 macro influencers
• Target influencers from food, lifestyle, pets, sneakers, and sports niches, primarily with an audience aged 15–25.

Objective:
Drive awareness and engagement for a soon-to-launch premium/mass-premium pizza brand targeted at Gen Z and Gen Alpha audiences.

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