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Overview:

A large-scale youth vegan festival is set to take place in February in Mumbai, expecting 10,000+ walk-ins. The festival brings together music, art, performances, and community-driven experiences aimed at a young, diverse audience.

The organising team is seeking an agency partner to amplify reach across digital, on-ground, and mainstream media channels in the lead-up to the festival.

Brief Requirements:

1. On-Ground & College Activations:

• Design and execute guerilla marketing campaigns, kiosks, and creative public activations
• Lead college activation programs across Mumbai’s main campuses: engagement ideas, logistics, permissions, and staffing
• Support performance-led activations (creatives will be provided)

2. OOH & ATL Visibility:

• Propose and coordinate OOH placements, including billboards and metro ad opportunities
• Suggest ATL activities suited to youth-heavy zones in Mumbai

Agency Requirements:

• Strong experience with activations and marketing for large cultural events, festivals, or lifestyle brands
• Proven track record of college marketing and high-engagement guerilla campaigns
• Quick-turnaround execution capability from onboarding to event day (approx. 2–2.5 months)