Role Overview

The Marketing Lead will oversee all marketing initiatives, developing and implementing strategies that elevate brand positioning, drive customer acquisition and retention, and support the transition into a unified wellness destination. Reporting directly to the CEO, this role will lead a team of marketing specialists across digital, content, and community engagement.

Key Responsibilities:

Strategy Development & Execution

• Develop and execute an annual marketing plan aligned with business goals.
• Create targeted campaigns for new location launches and membership drives.
• Oversee budget allocation across channels to maximize ROI.
• Align marketing strategies with overall business direction in collaboration with leadership.
• Lead go-to-market strategies as the brand expands across new locations in FY 26 & 27.

Digital Marketing, ATL & BTL

• Oversee performance marketing campaigns across Meta, Google, and emerging platforms.
• Optimize the customer journey from brand awareness to conversion.
• Analyze campaign performance and provide data-driven recommendations.
• Stay ahead of marketing trends and implement innovative strategies.

Brand & Content Direction

• Ensure a consistent brand expression across all customer touchpoints.
• Lead the creative direction of campaigns in collaboration with the design team.
• Develop compelling content strategies highlighting the brand’s integrated beauty and wellness approach.
• Build thought leadership by managing the personal branding of leadership executives.
• Work closely with PR agencies to enhance brand positioning and media presence.

Community Building & Engagement

• Develop strategies to strengthen engagement within the existing customer base.
• Create personalized marketing initiatives based on customer data.
• Design loyalty programs that encourage cross-utilization of salon and clinic services.
• Build partnerships with influencers and brand-aligned collaborators.

Team Management

• Lead, mentor, and develop a team of marketing specialists.
• Foster a culture of creativity, data-driven decision-making, and excellence.
• Work cross-functionally with Operations, Call Center, Business, and Guest Relations teams.
• Establish KPIs and accountability for all marketing initiatives.

Qualifications & Experience

Required:

• 6-8+ years of progressive marketing experience.
• Proven experience in the beauty, wellness, or premium lifestyle industry.
• Strong digital marketing expertise, particularly with Meta and Google platforms.
• Ability to build and execute marketing strategies that drive growth.
• Experience managing and developing high-performing marketing teams.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and presentation skills.
• Bachelor's degree in Marketing, Business, or a related field.

Preferred:

• Experience in a DTC beauty or wellness startup/established firm.
• Agency experience in strategy or creative roles.
• Familiarity with CRM systems and marketing automation tools.
• Deep understanding of the Indian beauty and wellness landscape.

Who You Are

• A strategic thinker with the ability to develop comprehensive marketing plans while remaining adaptable to market trends.
• Aesthetically driven, with a keen eye for creative and brand direction.
• Data-driven and comfortable making decisions based on performance metrics.
• A digital native who understands social media platforms, content strategies, and emerging digital trends.
• Business-savvy, with the ability to align marketing initiatives with revenue and growth objectives.

Additional Information

• Location: In-office role based in Bangalore (Koramangala HQ).
• Travel: Occasional travel to other brand locations across India.

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