Core Responsibilities

Brand Evolution & Oversight

• Drive consistency in our voice, visuals, and values across all mediums.
• Define and adapt brand guidelines that internal teams and external partners can execute with clarity.
• Act as the guardian of how our brand shows up in the world — from packaging to pixels.

Campaign Crafting & Rollout

• Design and execute integrated campaigns aligned with growth and visibility goals.
• Collaborate cross-functionally with performance, content, and creative teams to deliver unified storytelling.
• Track performance, extract insights, and refine future initiatives based on outcomes.

External Collaborations

• Directly manage creative studios, PR firms, influencer networks, and paid media agencies.
• Set clear deliverables, feedback loops, and timelines to maintain quality and consistency.
• Ensure all partner contributions reinforce our elevated positioning.

Narrative & Messaging Leadership

• Shape messaging across all owned and earned channels — including digital, print, and in-store.
• Co-create compelling, culturally resonant content that mirrors the everyday life of modern Indian households.
• Champion community engagement through authentic, human-first storytelling.

Cross-Team Integration

• Sync with leadership, product development, and customer support to maintain brand integrity across departments.
• Ensure every interaction, from web visits to WhatsApp queries, feels distinctly “us.”

Team Building & Culture Curation

• Recruit, develop, and empower a lean team of ambitious marketers.
• Cultivate an environment where data fuels creativity, and vision meets execution.

What You Bring

• 5–8 years leading brand and marketing efforts, ideally in consumer-focused or lifestyle brands.
• Proven track record building campaigns that resonate and convert.
• Deep awareness of evolving Indian consumer behavior, particularly in urban millennial and Gen Z audiences.
• A sharp eye for content, tone, and visual storytelling — you understand what clicks and connects.
• Strong organizational and collaboration skills, with an ability to move between strategy and execution fluidly.
• A founder’s mindset and a heart for building something meaningful.

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