Key Responsibilities:

1. Brand Strategy & Positioning

• Develop and refine the overall brand strategy to drive awareness, credibility, and market leadership for the products.

• Define brand positioning, messaging, and visual identity in collaboration with cross-functional teams.

• Monitor market trends, competitor activities, and consumer insights to ensure the brand remains innovative and relevant.

2. Creative Ideation & Campaign Development

• Lead the creative development process from ideation to execution across all marketing channels (digital, social, print, events, and more).

• Develop innovative marketing campaigns that resonate with our target audience

• Collaborate with creative agencies and internal teams to produce compelling creative assets.

3. Digital Marketing & Omni-Channel Brand Building

• Own the digital marketing strategy and execution across all channels including D2C, Amazon, Flipkart, Q-commerce, and Retail.

• Develop and execute digital campaigns that drive customer acquisition and brand building, using SEO, SEM, social media, email marketing, and content marketing.

• Analyze performance metrics across digital channels and adjust strategies to optimize

4. ROI (in partnership with the performance marketing team)

• Ensure consistent brand messaging and visual identity across all digital touchpoints.

5. End-to-End Execution & Innovation

• Oversee the planning, execution, and performance measurement of all marketing initiatives.

• Ensure timely delivery and consistent quality of all marketing projects while managing budgets and resources.

6. Cross-Functional Collaboration & Leadership

• Work closely with Product, Sales, and R&D teams to ensure marketing strategies align with business goals.

• Provide regular updates and insights on campaign performance to the leadership team.

7. Analytics & Reporting

• Develop and implement key performance metrics to measure the effectiveness of marketing initiatives.

• Present regular reports on campaign performance, market insights, and new opportunities to stakeholders.

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Qualifications & Experience:

• Education:

o Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. MBA or advanced degree preferred.

• Experience:

o 5-10 years of progressive marketing experience with a strong track record in brand strategy, digital marketing, creative campaign development, and new product innovation.

o Experience in consumer products, FMCG, health & wellness, or nutrition sectors is highly desirable.

o Proven experience managing multi-channel marketing campaigns and working with external creative agencies.

o Demonstrated expertise in digital marketing across eCommerce platforms (D2C, Amazon, Flipkart, Q-commerce) and Retail environments.

• Core Competencies:

o Strategic Thinking: Ability to develop innovative brand strategies that drive business growth.

o Creative Leadership: Exceptional creative skills with a flair for storytelling and visual communication.

o Digital Expertise: In-depth knowledge of digital marketing channels, analytics tools, and eCommerce platforms.

o Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously.

o Analytical Acumen: Proficiency in using data-driven insights to optimize campaigns and drive decisions.

o Communication: Excellent written and verbal communication skills; capable of presenting ideas persuasively to stakeholders.

o Team Leadership: Proven ability to mentor and inspire a team, fostering a collaborative and high-performance culture.