Marketing Manager
@Ayurveda based wellness brand
Role not for you, but know the perfect person for it? Refer a friend, and make Rs 10K if successfully placed :)
Refer & Earn!We are looking for a data-driven and digitally savvy Marketing Manager to drive growth, performance, and visibility for the product and service verticals. This role is focused on campaign execution, customer acquisition, digital marketing, and channel performance. You will work at the intersection of strategy and execution — planning, implementing, and optimizing marketing initiatives across online and offline platforms.
You’ll collaborate closely with Brand, Content, Product, E-commerce, Tech, and Clinic teams, ensuring our offerings reach the right audience with the right message at the right time. Strong program management skills are essential, as you'll be coordinating efforts across content, tech, and offline experiences like AyurvedaGram and physical clinics.
You will also be responsible for marketing metrics, reporting, and extracting actionable insights to inform ongoing efforts. This includes setting up marketing tech infrastructure — from analytics and CRM to consumer insights tools — to support smarter decision-making. The role demands meticulous quarterly and monthly planning, as well as effective stakeholder management across departments.
Key Responsibilities
Reporting & Analytics
- Generate regular marketing reports with actionable insights for internal stakeholders.
- Evaluate performance across campaigns and suggest experiments, A/B tests, or channel diversification.
Preferred Qualifications
- Hands-on experience in healthcare, wellness, beauty, or Ayurvedic categories.
- Experience in managing budgets and optimizing spends for ROI.
- Understanding of performance creative strategy and user journey mapping.
- Basic knowledge of marketing automation tools and campaign reporting dashboards.